Global gaming operator Betway has agreed a multi-year partnership with the NBA’s Milwaukee Bucks and will now become the team’s official gaming partner.
This sponsorship deal in-arena branding for Betway throughout the Fiserv Forum and on Bucks digital assets as part of the Betway ‘Game Rewind’, highlighting the Bucks’ most recent matchup against their current opponents.
Betway is highly active in the professional basketball arena, with eight further NBA franchise partnerships already in place. Commenting on this latest agreement, Chief Business Development & Strategy Officer at Milwaukee Bucks, Matt Pazaras, said: “We are thrilled to partner with Betway and bring their world-class brand to Bucks fans. Betway has been a fantastic partner to work with from the start and we look forward to growing our relationship with one of the premier online betting and gaming brands in the world.”
Betway CEO, Anthony Werkman, said: “Adding to our already impressive portfolio in the NBA, we’re very happy to welcome the Milwaukee Bucks to our family of partners. The Bucks are having a great season in the NBA and we’re looking forward to sharing the thrill of their successes together.”