BF Group has launched of the latest version of their comprehensive platform designed for sports betting and casino operators.
The new platform provides all the essential tools for modern gambling operators, including opt-in promotions, tournaments, cashback, loyalty systems and risk management.
It integrates seamlessly with major third-party services such as odds and streaming providers, security and verification systems and CRM tools, ensuring a robust and secure environment.
Key features and improvements include a modern design system, improved navigation with a new standardised interface and enhanced search, an upgraded loyalty program, revamped tournaments, a new sportsbook interface with a Cinema view for esports, a comprehensive new support centre, and the addition of Pick’em functionality for users to enjoy.
The platform is already live with BF Group’s clients, including leading Polish sportsbook operator, LV BET.
Marcin Doszczecko, CEO of LV BET Poland & Latvia, says: “After initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We have observed significant improvements in operational flow and profitability.
“Feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”
Founded in 2013, BF Group (Bee-Fee Ltd) has developed innovative platforms fully integrated with all leading providers and offers bespoke game development services. BF Group is also a well-known manufacturer of slot machine software in Europe.
Wiktor Grabarczyk, CEO of BF Group, adds: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution.
“We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”



