BGaming has entered into a strategic partnership with Kerma Games, the entertainment-first studio behind a growing portfolio of celebrity-led gaming experiences, centred around BGaming’s hit title Snoop Dogg Dollars.
The agreement brings together Kerma’s exclusive Snoop Dogg gaming rights and broader entertainment-led vision with BGaming’s proven game development, technology and established international distribution network.
BGaming will continue to operate and distribute Snoop Dogg Dollars through 2026, with the title now presented as Kerma Games x BGaming. Both companies are already exploring ways to build on this partnership beyond 2026.
Kerma Games has become one of the most talked-about new names in iGaming. Built at the intersection of entertainment and gaming, the studio develops memorable gaming experiences around globally recognised talent, including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić, with content designed around a simple belief: the industry doesn’t need more games, it needs Games Players Remember.
Snoop Dogg Dollars forms part of a much broader vision for Kerma Games. The company is building a growing Snoop Dogg gaming universe across multiple formats and verticals, alongside a wider portfolio of original and entertainment-led gaming experiences.
Marina Ostrovtsova, CEO of BGaming, says: “Kerma is exactly the kind of partner this industry needs more of: bold, authentic and genuinely connected to the culture their games celebrate.
“Their celebrity-led portfolio is highly distinctive, and we are proud to work together to bring these experiences to a wider audience.”
Carson Hubbard, CEO of Kerma Games, said: “Snoop Dogg Dollars is already a proven title, and BGaming deserves a lot of credit for developing the game and building its success across operators and markets.
“For us, this partnership is about building on this success. We bring our exclusive relationship with Snoop Dogg and the wider vision we are creating around entertainment-led gaming, while BGaming brings a proven product, strong technology and an established global network.”
TAGS: iGaming Partnerships, BGaming, Kerma Games
