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Blueprint agrees Maradona licensing deal

Blueprint agrees Maradona licensing deal

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Blueprint Gaming has further bolstered its reputation as a leading developer of branded content by securing one of the most high profile of all possible high profile licences, Argentinian football legend, Diego Maradona.

The new Blueprint game D10S Maradona, a play on the Spanish word for ‘God’ and the legendary number 10 the player wore throughout his career, is scheduled for release on November 17th, joining a Blueprint branded portfolio that already includes Deal or No Deal, Ted, The Goonies and Rick & Morty.

The iconic attacking midfielder was a World Cup winner with Argentina in 1986 and enjoyed a glittering career which saw him score 259 goals, one of which was voted FIFA.com’s Goal of the Century in 2002.

Widely regarded as one of the best football players of all time, if not the best, Diego’s name and iconography will make for a powerful theme, providing operators with a valuable cross-selling opportunity when the 2022 FIFA World Cup tournament kicks off in Qatar on November 20th, further extending Blueprint’s reach across global regulated markets.

Lauren Bradley, Head of Commercial at Blueprint Gaming, says: “Maradona is another huge brand that we have been entrusted with, and I have no doubt our development team will once again craft a slot that treats a globally loved icon with the utmost attention to detail and authenticity. D10S Maradona will be launched ahead of the biggest sporting event on the calendar and represents a fantastic opportunity for operators to make the most of the global football fever. It is a title we’re incredibly excited about and a licence we’re honoured to be working on.”

Matías Morla, Maradona brand agent, said: “Blueprint’s reputation for carefully curating games which stay true to their branding and uphold their characteristics is well earned. We had no hesitation in agreeing on the partnership and we thoroughly look forward to seeing the game launch featuring the greatest player of all time and an Argentinian legend.”