Boomerang Partners conducted a large-scale brand awareness survey at iGB London 2025, collecting feedback from industry decision-makers at the largest affiliate marketing and iGaming industry event.
In essence, the PR team used real-time measurements of the quantitative and qualitative data in an industrial environment with the view of measuring client and customer experience. Additionally, the raw data also allowed the Boomerang team to identify strong trends that other market players may want to consider when creating a roadmap for achieving long-term objectives.
The survey involved 188 respondents from the iGaming and affiliate industries, with an average of six years of experience in their respective fields. The largest percentage of them are decision-makers – C-level & Department Heads 16%, Sales 16%, Affiliate Managers 14%, other managerial roles 14%, Founders & Owners 11% and CEOs 11%.
The demographics of the respondents are also interesting. 49.4% of are from the European Union, 26.7% represent the UK and 13.6% from Asia. Representation from other regions was just over 11%.
Survey participants provided objective opinions and assessments of affiliate programs, marketing tools and communications, allowing the agency to form a cross-section of industry representatives’ expectations.
29% indicated that they learn about new partnership programs and brands at industry events (iGB was mentioned 120+ times, while SiGMA was mentioned 45+ times). Other ways of obtaining such data include direct research (19%), social media (15%) and networking or word-of-mouth (15%).
This highlights the importance of diverse content distribution for increasing brand visibility.
The survey also touched on the types of content respondents found most interesting. Podcasts ranked first in popularity, with 66 respondents mentioning them. Networking, on the other hand, was the most rarely mentioned source of content, noted by only six survey participants.
Boomerang Partners is considered one of the leading brands in the affiliate marketing industry thanks to its commitment to continuous development. The agency creates marketing that responds to industry requests through various formats, creatives and metrics. With the help of an effective symbiosis of marketing and analytics, Boomerang shapes its trends with an emphasis on numbers.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
