Boomerang Partners, an Official Regional Partner of AC Milan, has delivered the Main Prize in its completed TIME TO WIN affiliate tournament.
The tournament ran from February 12th to March 31st, with 57 affiliate teams taking part. Two winning teams travelled to Milan for a three-day programme built around the Club. The winners attended AC Milan v Juventus at San Siro Stadium, visited Casa Milan and the Mondo Milan Museum and completed the trip with an exclusive visit to Milanello Sports Centre powered by Clivet.
The programme began on April 26th with AC Milan v Juventus at San Siro Stadium. Before the match, the guests were taken to the pitchside area to watch the teams warming up. The partners had time to take photos and videos from close to the field. The group also had access to the hospitality lounge with food and drinks before and during the match.
On April 27th, the programme continued at Casa Milan, where the group joined a guided Mondo Milan Museum covering AC Milan’s history, trophies and key achievements, giving partners more context after the matchday experience at San Siro Stadium. Winners then had time to visit the Casa Milan Store and also received complimentary AC Milan shirts.
On April 28th, the winners toured the Milanello Sports Centre powered by Clivet, AC Milan’s legendary training base.
Daniele Massaro, Club Ambassador and former AC Milan player, joined the group, speaking with the guests and signing autographs. After the tour, the partners watched a team training session and joined an autograph session with the players. They also had time to speak with them, take photos and have their new AC Milan shirts signed. For the winning teams, this was the highlight, giving them access to a setting usually closed to the public and direct contact with the Club, its players and its training environment.
Liliia Sudachenko, Affiliate Team Lead at Boomerang Partners, says: “The feedback from partners was extremely positive. The programme was balanced enough for everyone to enjoy all three days in Milan without feeling exhausted.
“The strongest emotions came from the pitchside access before AC Milan v Juventus, the warm-up at San Siro, the visit to Milanello and the opportunity to meet the players.
“For us, the main result was stronger relationships with partners and a higher level of trust in Boomerang Partners. Everyone genuinely enjoyed the time in Milan, and for us this was the best confirmation of the value of this prize.”
From TIME TO WIN to the Golden Boomerang Awards
Boomerang Partners continues its affiliate tournament series with Golden Boomerang Awards 2026. On April 3rd, the company launched the third season of its annual tournament for affiliate teams.
The 2026 season runs under the Beyond the Moment concept and includes exclusive sports experiences such as trips to the Wimbledon Championships, the Formula 1 Grand Prix in Monza and an exclusive dinner with an AC Milan Legend.
The final Awards Ceremony will take place in Lisbon during the SBC Summit at the end of September.
Participation details are available HERE
