Sports streaming business DAZN has appointed Mark Kemp, currently chief executive of BoyleSports, to lead its new sports betting brand as CEO.
Kemp brings over two decades of senior executive experience to DAZN Bet, most significantly with BoyleSports, UK Tote Group, Ladbrokes Coral and the Coral brand itself.
“I am delighted to be joining DAZN Bet to launch such a new and exciting international brand,” says Kemp. “With the strength and expertise of DAZN in sports media, we will deliver something recreational and relevant to today’s audience. I am looking forward to working with the new team and DAZN to build an engaging and responsible new entertainment proposition for sports fans across the world.”
DAZN Group Executive VP of Betting, Ian Turnbull, added: “Sports betting partnerships are just one of the ways in which DAZN is going to deliver more exciting and richer content for its customers. We know that fans want more integrated, immersive, and interactive experiences as they enjoy long form content. DAZN is giving them that.”
An August soft launch for the DAZN partnership with betting and gaming provider Pragmatic Group is scheduled, with the new business based in Gibraltar and operate as the DAZN Bet sports betting brand.
