Crypto Assets

Bragg names Yaniv Sherman as CEO

Bragg names Yaniv Sherman as CEO


Bragg Gaming Group has announced the appointment of Yaniv Sherman as the Company’s new Chief Executive Officer, effective July 1st. Sherman brings to Bragg more than 20 years of experience in leading global teams across the gaming industry including, most recently, 15 years as a senior executive at 888 Holdings.

As Senior VP and Head of US from 2018 to 2021 at 888, he led the creation of a 15-year joint venture that allows 888 to use the Sports Illustrated brand in the US, signed partnerships with Caesars Entertainment and the Delaware Lottery and developed their US customer support and online marketing teams.

Commenting on the appointment, Bragg’s Chairman of the Board, Paul Godfrey, said: “We’re delighted to welcome Yaniv Sherman to Bragg Gaming Group as our new Chief Executive Officer. His extensive industry experience and strong record of success, including many years of senior management leadership and accomplishments for a leading global iGaming operator, makes him ideally suited to lead the Company’s ongoing execution of our successful growth initiatives.”

Yaniv Sherman added: “I am honoured and excited to join Bragg’s strong and deep leadership team and help drive the Company’s ongoing growth. Bragg’s business momentum reflects consistent execution on its strategic growth initiatives, including its successful entry into new European regulated iGaming markets since the beginning of 2021. In addition, the recent additions of the Spin Games and Wild Streak Gaming studios represent an attractive opportunity for growth and continued expansion of Bragg’s offerings in the North American market.”