In a major brand evolution, online poker leader, EvenBet Gaming, has officially rebranded as EvenBeter, marking a significant milestone in the company’s evolution.
This is an interesting development because EvenBeter is presented as more than a change of name or visual identity, reflecting a broader transformation into a more international and customer-focused iGaming technology partner, alongside expansion beyond poker into casino infrastructure and recent regulatory progress in Denmark and Sweden.
EvenBet Gaming has quite rightly long been strongly associated with online poker. Building on more than two decades in this specialist sector, the company has become the market leading online poker SaaS platform with over 30 multiplayer card games, advanced CRM and retention tools, providing turnkey solutions, white labels and integrating its games into third party gaming platforms. It has continuously expanded its global footprint and pioneered market-defining innovations like its One Click Poker games.
Today, backed by key international licences, the company powers over 200 projects across 41 countries, reaching a combined base of 48 million players. During this period, the company has expanded its portfolio to include a robust turnkey casino platform and game aggregator and also tripled its workforce to more than 250 team members, uniting talent from 20 countries to build a truly global organisation.
This continuous progress has driven a deeper analysis and evolution of the company’s business philosophy, strategic vision and product pipeline, making the transition to EvenBeter a natural and logical next step.
Beyond technology and product
The transformation into EvenBeter extends far beyond the company’s technology and product portfolio. The business has evolved from a software supplier into a closer, more customer-focused technology partner. It has built a dedicated Customer Success team and strengthened the way it works with clients and supports their businesses over the long term.
EvenBeter has also transformed its internal processes, moving from intuitive management to a more structured approach supported by shared values. These changes have helped unite and motivate its growing international team while preserving a strong company culture.
Alongside these expansive developments, the company, led by CEO Dmitry Starostenkov, has established a stronger and more visible presence across the iGaming industry through distinctive exhibition stands, original market research and a more confident approach to marketing.
EvenBeter brings these developments together under a new identity that better reflects the scale, capabilities and character of the company today.
Commitment to compliance
Reinforcing its commitment to compliance and expansion across regulated markets, the company recently strengthened its European footprint by securing five-year B2B supplier licences from both the Spelinspektionen (Swedish Gambling Authority) and the Spillemyndigheden (Danish Gambling Authority). These key accreditations open direct pathways for tier-one operators in high-value Nordic jurisdictions to integrate Evenbeter’s software suite.
This new direction comes as operators increasingly look to engage and retain players across multiple product verticals, with EvenBeter positioned to support this shift through its core poker expertise and expanding casino infrastructure.
Evolution not reinvention
Dmitry Starostenkov explains: “This transition from EvenBet Gaming to EvenBeter is about evolution, not reinvention. Over the years, both our technology and the businesses built around it have expanded significantly.
“The rebranding reflects an evolution across the whole company, not simply a change of name or an expansion of the product portfolio, but a transformation in how we develop our products, work with clients, operate as an international team and present ourselves to the industry.
“We have strengthened our customer-focused approach, built a dedicated Customer Success function, introduced innovative poker products and expanded our capabilities with a turnkey casino platform and game aggregator. At the same time, we have grown into a truly international organisation and established a more confident presence in the industry.”
The timing of this corporate rebrand – and repositioning – clearly underpins the fact that the scale, complexity and reach of the business has outgrown its original identity, Dmitry Starostenkov is not allowing the ‘new chapter’ narrative to distract from the values that remain at the core of the business: “Poker remains at the heart of our business, while our turnkey casino platform and game aggregator extend the ways we can support our clients.
“The expertise, reliability and commitment our partners have always trusted remain unchanged. EvenBet Gaming just got EvenBeter.”
