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Brand Streamers acquires online casino affiliate and complaints service, ThePOGG

Brand Streamers acquires online casino affiliate and complaints service, ThePOGG

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Isle of Man based performance marketing specialists, Brand Streamers Group, continues the expansion of its product line with the addition of ThePOGG to its portfolio. Following on from the launch of Casino Hacks and the acquisition of ThePOGG, has also attained licensed status in the US states of Michigan and New York.

The acquisition of ThePOGG supports Brand Streamers’ overarching growth strategy of rapidly expanding its North American footprint and is expected to be immediately profitable. ThePOGG publishes online casino reviews that help consumers find and compare online casinos and bonuses, the same fundamental business model as Brand Streamers Group’s other sites.

Brand Streamers’ operational company in Delaware, US, will strategically position the whole Group for the expected expansion of the regulated online gambling market, beginning with Michigan, New Jersey, Pennsylvania and West Virginia.

Commenting on the acquisition of ThePOGG, Clas Dahlén, Chief Executive Officer of Brand Streamers Group, said: “Over the past 10 years, Duncan Garvie and his team have developed a professional, industry-leading, performance marketing business with a customer-centric and brand-driven approach. ThePOGG’s amazing work with ADR and Complaints is very impressive and works in a sustainable direction that is at the core of our hearts at Brand Streamers. The acquisition of ThePOGG gives our group additional substance and scale in the North American and UK online gambling markets.”

Duncan Garvie, who founded ThePOGG in 2011, added, “Our organisations complement each other well as partners within the North American market. Brand Streamers has demonstrated its leadership position within the iGaming streaming industry, and its proprietary technologies and experience will provide ThePOGG with the tools to maximize growth in this exciting new era of North American regulation.”