British Columbia is in the spotlight as online gambling operators lobby for the introduction of a competitive iGaming market.
PlayNow, the British Columbia Lottery Corporation (BCLC) platform, is currently the sole provincially regulated option. Lobbying records indicate discussions regarding potential private-sector participation have taken place this year, mirroring developments in Ontario and forthcoming plans in Alberta.
Troy Ross, President of TRM Public Affairs and representative of the Canadian Online Gaming Alliance (COGA), says: “Our objective is to engage British Columbia policymakers in a discussion about benefits of a proper regulatory regime that channels the vast majority of online play through a regulated model.”
COGA’s affiliates include notable industry players such as Entain and bet365.
While Ontario remains the only province allowing multiple private operators, Alberta is setting the stage for a similar framework. Ontario’s market, launched in 2022, now sees over 80% of iGaming conducted through regulated operators, highlighting the potential fiscal benefits from expanded market capture.
British Columbia’s provincial NDP government has not publicly committed on altering its current stance. However, Paul Burns, President & CEO of the Canadian Gaming Association, says: “The government is very open to having a conversation about it.”
The BCLC remains vocal about the challenges posed by ‘grey operators’ and has expressed concerns over increased advertising costs. As Alberta progresses towards competitive regulation, BC’s response could significantly impact the industry’s landscape.
