World-renowned racing driver Tatiana Calderón will headline a keynote panel at the SBC Summit Latinoamérica, exploring how data-driven partnerships between brands and female racing drivers are reshaping the competitive landscape of motorsports.
Driving Brand Success with AI: High-Speed Partnerships that Move the Needle is part of the Leaders track on the first core day of the event at the Seminole Hard Rock Hotel & Casino, Miami, over October 29th to 31st.
Joining Calderón on the panel will be Alvaro Melendez (Co-founder & CEO, CRANT) and Lina Silva (CEO, WANDR Studio). Together, they will delve into the role of AI in brand collaborations, examining its influence on brand analytics, fan engagement and sponsorship strategies.
Tatiana Calderón has frequently become the first female competitor in many of the championships she has entered. She stood on the podium in both British Formula 3 and World Series by Renault, the only woman in history to do so. She remains the only woman to have competed in FIA Formula 2 and became the first Latin American female racer to drive an F1 car, serving as a test driver for the Alfa Romeo Racing F1 Team for four years.
She was the first female to race a full championship in the Japanese Super Formula. And following a 13-year absence of female drivers, Calderón joined Indycar in 2022.
Rasmus Sojmark, CEO & Founder of SBC, says: “We are truly honoured to have such an inspirational figure at the upcoming SBC Summit Latinoamérica.
“Throughout her career, Tatiana has demonstrated that passion, determination and refusal to be constrained by the status quo are essential ingredients for success – lessons that many in our industry can benefit from. I am excited to learn more about her remarkable journey.”
