The purpose of the MoU is to provide a framework for cooperation and coordination between IBIA and the CGA on betting and related integrity issues and to protect the Ontario and wider Canadian market, sports, consumers, and regulated betting operators, from corrupt activities.
IBIA is the leading global voice on integrity for the licensed betting industry and represents many of the largest regulated sports betting operators in the world, with its account-based integrity monitoring system covering over US$137bn in betting transactions per annum globally. The association has recently been accredited by the Alcohol & Gaming Commission of Ontario (AGCO) as an independent integrity monitor; all licensed operators in Ontario will be required to be part of a monitoring system.
Many existing IBIA operators are also members of the CGA, and the two trade associations have agreed to explore and establish cooperative projects and partnership working in areas of mutual interest. The CGA and IBIA will be equal partners in those projects, which may involve a wide range of activities, including promoting the commercial and related integrity interests of the two associations’ betting operator members and establishing a viable regulated betting market with high consumer channelling rates and related consumer, sports, and operator integrity protection measures.
Khalid Ali, CEO of IBIA, said: “Protecting the integrity of the betting market in Ontario, and indeed the wider Canadian market, is very important to IBIA and its members. We will be seeking to engage with a wide range of key stakeholders on betting and integrity related issues and see the CGA as a pivotal partner in the achievement of that goal. The CGA has been a driving force behind the evolution of regulated betting in Canada and IBIA views it as a valued and critical partner in the continued development of the sector and in placing sporting and betting integrity at the forefront of that.”
“IBIA will be one of only a handful of sports integrity monitors recognised by AGCO for licensed operators and we believe there is great value in deepening our relationship with the organisation,” said Paul Burns, President & CEO of the CGA. “As the CGA looks ahead to the opening of Ontario’s iGaming market and the expansion of sports betting products and services across Canada in 2022, the protection of athletes and integrity of sports betting is a key priority.”