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Checkd bolsters Media division with new digital PR team

Checkd bolsters Media division with new digital PR team

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Technology-led sports betting specialist Checkd Group has established a new digital PR team to boost its organic search performance across its key sites in the UK and North America.

James Dixon has been installed as Head of Digital PR at Checkd Media, the group’s content and marketing arm, leading a team that will work on boosting the visibility of proprietary brands in the UK, US, Canada and South America, These include Footy Accumulators, The Winners Enclosure and FlashPicks.

A former journalist with 10 years of experience in the iGaming industry, Dixon arrives from online casino affiliate BonusFinder, where he has a track record of success in key markets around the world.

George Rogan and Liam Conroy have joined Checkd Media as Digital PR Managers in support of Dixon, while Charlie Giblin has been appointed Digital PR Executive.

James Dixon says: “This is a key moment for the trajectory of the organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward.”

Alex Beecham, Managing Director at Checkd Media, adds: “The establishment of our new digital PR team serves as a watershed moment, as we bid to enhance the visibility of our leading brands and content. 

“The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It is a really exciting time for us and represents real progress for our team.”