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Checkd Dev expands Opta deal with Stats Perform

Checkd Dev expands Opta deal with Stats Perform

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Sports betting technology specialist Checkd Dev has signed an expanded sports data licensing deal with long-term partner and Opta data owner, Stats Perform.

The new multi-year agreement enables licensed operators to embed Checkd Dev’s Opta data-powered Smart Acca interactive betting tool into market pages for football and US sports in their online and mobile sportsbooks.

Checkd Dev’s Smart Acca product was originally built for its award-winning Betting Hub app to help bettors quickly interrogate detailed and trusted Opta team and player stats across multiple games and competitions and see odds for their bet.

It targets those building accumulator (multi/parlay) bets, which are booming in popularity, but are typically more difficult for sportsbooks to provide stats and insights. Data analysis shows that users add more legs to accumulator bets than average, leading to superior margins for operators.

The Smart Acca API is already powering pre-match betting research into football markets like goalscorers, shots, shots on target and fouls inside sportsbooks in the UK like Sky Bet, William Hill and Paddy Power, keeping bettors on-site, instead of needing to leave to research their bets.

Andrew Grimshaw, Commercial Director at Checkd Dev, says: “This important deal means bettors using Smart Acca in their chosen sportsbook are using Opta data, the most recognised and trusted sports stats in the business.

Smart Acca has been a landmark hit with bettors both through our proprietary B2C products and when licensed to leading operator partners. It is the perfect complement to any sportsbook offering multi-game and same-game accumulators. We look forward to providing it to a broad range of new partners, across more competitions and sports.”

Nick Cockerill, VP of Betting Products at Stats Perform, adds: “Smart Acca technology is a very impressive betting solution that has already enriched and simplified the process of choosing an accumulator bet for end users.

“We are proud that Checkd Dev has chosen Opta data to build trusted, magic experiences from the detail of sport. Smart Acca is a great example of one of those experiences, a highly innovative B2B product that showcases how our sports data helps bring fans and bettors closer to the game.”