In just a few days’ time, at ICE London, event organiser, Clarion Gaming will confirm details of a series of stand-alone esports tournaments that will take place this coming September and offer competitors a £100,000 prize pool.
Clarion will host in-person Dota 2 tournaments that are “tailored towards the betting community,” with the first event beginning on September 3rd and featuring four teams competing in a double-elimination tournament produced by Black Molly Entertainment.
“With Dota 2’s seven-million-plus monthly active player base and the growth of esports betting continuing at a breakneck pace, these tournaments will enable sponsors to engage with a passionate and difficult to reach fan base,” says Will Harding, Clarion Gaming’s Head of Esports.
“The tournaments will have betting focused broadcasts which will be live-streamed in four different languages, giving operators and payment providers the unique opportunity of choosing which streams to sponsor in order to maximise their intended reach.”
“To support the launch of the tournaments and to provide a wider level of services to our clients, we are delighted to announce that we have partnered with IMG,” Harding added. “There is a large appetite for brands outside of the betting space to sponsor the tournaments and IMG is the perfect partner to extend the Dota 2 Global All-Stars tournament covering opportunities such as brand licensing deals, media distribution, esports consultancy, brand partnerships and live event production. IMG already handles these integrated services for some of the most attractive betting esports tournaments in the space.”