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Codere extends partnership with Rayados

Codere extends partnership with Rayados

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Codere Online has announced the renewal and expansion of its sponsorship agreement as the official betting partner of CF Monterrey, with whom it has a successful relationship since 2021.

Both institutions have agreed to deepen their relationship for another four seasons, fortifying the bond they’ve established and reaffirming their dedication to upholding shared values.

Alberto Telias, CMO at Codere Online, says: “We are happy and proud to extend our relationship with such an important institution as the Club de Futbol Monterrey. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market.

“Its growth and results both in Liga MX and in international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere.mx today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico.”

Codere’s logo will maintain its prominent placement on the front of CF Monterrey’s jersey, along with being featured in various other club spaces. Furthermore, the collaboration will persist in creating new initiatives and delivering exclusive experiences for fans.

A new aspect of this agreement and in commitment to continue supporting women’s empowerment both on and off the field, Codere will expand its role within the club by also becoming the main sponsor of the women’s team, Rayadas. The relationship with both the men’s and women’s teams enables Codere to have greater visibility through various joint marketing actions with Monterrey.