Luckbox, a subsidiary of Real Luck Group, has appointed David Conde as its new Head of Data in a move designed to deliver what Chief Executive Thomas Rosander calls “superior business intelligence.” Conde, who previously worked in telecommunications at Ericsson and in gaming at MoPlay and Gaming1, will take charge of customer acquisition and retention campaigns. Commenting specifically on his appointment, Rosander said: “As we strive to build a scalable business and become a dominant player in the space, David is an important addition to the team. His skillset will help us drive revenues through increased conversion on acquisitions and higher customer retention levels.”
“The use of data analytics solutions in the iGaming industry is key for optimising the business,” Conde added. “We have moved from an environment where a few traditional bookmakers dominated the sports betting and casino scene to a context where the number of competitors makes it impossible to participate without a data-driven approach.”
