Coolbet has sought to boost its presence in the expanding esports betting vertical by partnering with odds feed specialists, Oddin.gg.
The multi-year agreement underscores Coolbet’s commitment to sustainable and reliable growth within the esports betting sector, a field known for its knowledgeable and engaged audience.
Christian Erlandsson, Coolbet’s Director of Sports, says: “The partnership has exceeded our expectations, both in terms of product performance and the relationship itself.”
He further highlighted the impact since launch and praised the proactive and smooth collaboration with Oddin.gg, adding that they are now exploring innovative collaborations such as joint industry panels and knowledge-sharing initiatives.
Marek Suchar, Co-Founder & Managing Director at Oddin.gg, also welcomed the opportunity to collaborate with an established and forward-thinking partner like Coolbet, adding that as the partnership deepens, they are excited about enhancing esports betting delivery for Coolbet’s users, not just in numbers but in quality.
Oddin.gg has been a trailblazer in developing advanced solutions for the esports betting market, equipping operators with the tools to engage esports fans and offer real-time betting opportunities across numerous markets.
The company recently introduced a dedicated BetBuilder for esports and eSims and collaborated with Sportradar to develop a mutually advantageous product.
