SBC Summit Malta once again brought together leading voices from across the global iGaming sector, serving as a key platform for networking, knowledge exchange and discussion of the industry’s most pressing challenges.
The event highlighted how rapidly evolving regulations and shifting audience expectations continue to reshape the way brands communicate and build trust in competitive markets.
A central highlight of CT Interactive’s participation was the contribution of Monika Zlateva, CCO at CT Interactive, in the expert panelMedia & Messaging: From Sales to Storytelling in a Restricted Age.
The discussion focused on the growing impact of stricter advertising regulations globally and how they are reshaping communication strategies within the iGaming industry. Particular attention was given to regulated markets in Latin America, where CT Interactive has a strong strategic focus.
During the discussion, Monika shared insights on the importance of moving beyond traditional sales-driven messaging and instead focusing on authentic, value-based storytelling that resonates with audiences while remaining fully compliant with regulatory frameworks.
The panel also explored how brands can maintain consistency and trust in environments where messaging is increasingly under scrutiny.
Monika Zlateva says: “Building authentic relationships with audiences and partners has become essential for sustainable brand growth, especially in a highly regulated environment where trust and transparency matter more than ever.” Monika Zlateva’s participation in the panel at SBC Summit Malta underscored CT Interactive’s commitment to responsible communication and thought leadership in the iGaming sector. Her insights reflect the company’s broader focus on developing meaningful, compliant and engaging storytelling approaches that supports long-term brand sustainability in regulated markets.
