DATA.BET has signed a content deal with Entain NCE, strengthening the esports betting offer of their Optibet and Klondaika brands across the Baltics and Nordics, with Estonia as a key rollout market.
Through this collaboration, Entain and brands will receive DATA.BET’s premium esports betting coverage, including a comprehensive Odds Feed, Risk Management, Bet Builder and a suite of engagement widgets – Pitch Tracker (interactive 2D map), Scoreboards (visual representation of player statistics), Live Video Streaming, Statistical Widgets (team history and game stats) and a Multi Widget that unites all these tools within one screen.
The partnership is designed to help Entain brands, and their clients increase profitability in esports by combining precise pricing and risk controls with engagement tools that lift turnover and margin.
Entain’s customers get access to DATA.BET’s 30+ disciplines and over 10,000 monthly events, delivered with a down-to-the-second bet delay across leading titles such as Counter-Strike 2, Dota 2, Valorant, League of Legends and others. A phased expansion of additional disciplines and features will follow to meet Entain’s demand.
Otto Bonning, Head of Sales at DATA.BET, says: “This partnership sets a high bar for product excellence. Our role is to power that ambition with an esports layer that is rich in content and strong on risk, enabling consistent margins and a best-in-class customer experience.
“We have aligned on a clear roadmap to scale, with more Entain brands scheduled to join the rollout.”
Hendrik Ahuna, Director of Sportsbook at Entain NCE, adds: “We are thrilled to partner with DATA.BET who are renown for being the leading Esports provider and who share the same passion and commitment to esports as we do.
“DATA.BET’s deep understanding of the esports ecosystem and its growing influence among modern audiences makes the collaboration a perfect fit. Together, we aim to elevate esports and deliver the best experience and entertainment to the fans across Baltics and Nordics regions.”
