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DATA.BET: The power of esports at ICE

DATA.BET: The power of esports at ICE

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Leading provider of esports solutions, DATA.BET, successfully participated in ICE London 2024, focusing on demonstrating esports potential for betting operators and software providers.

Attendees not only discovered recent DATA.BET’s product releases and updates, but also had fun at the sim-racing F1-themed ICE Esports Arena, sponsored by the company. The arena became a dynamic platform for about 1,500 esports enthusiasts and industry professionals to network and compete in different activities.

On each exhibition day, everyone was able to test their racing skills and participate in exciting challenges, such as Pit Stop, VR and Sim-Racing and Pro Head-to-Head. During the three days, 47 participants managed to get to the final of the daily tournament, Beat the Pro, fighting against professional sim-racers.

The DATA.BET trading team used the tournament’s live-generated content to produce odds lines, providing visitors with a unique opportunity to watch the esports betting creation process.

DATA.BET was also a headliner at the Esports Betting Conference held on February 8th, within the ICE VOX. Together with other experts, CPO Alex Kozachenko explored the significance of delivering reliable data and shared valuable insights in a panel discussion entitled Stepping Out of Data Beta.

Alex says: “We were delighted to offer ICE visitors a memorable experience, collaborating with the exhibition organisers. Strategic participation in major iGaming events like ICE is integral for reshaping the esports landscape and reinforcing DATA.BET’s commitment to unlocking the full potential of esports for operators and software providers.

“We are not just observing industry trends but actively contributing to the evolution and optimization of esports for the broader audience.”