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Data specialists M Science launches dedicated gaming platform

Data specialists M Science launches dedicated gaming platform

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M Science, a pioneer in the field of data-driven research and analytics, has launched its own digital sports betting and iGaming platform. This new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, State-by-State and on a weekly basis.

“M Science brings a much-needed data solution to companies operating in this quickly growing market, which is still in its early innings,” said Elizabeth Coleman, the company’s Head of Product at M Science. “Our corporate intelligence team helps clients drill even deeper into that data to bring actionable, quantitative insights to highly specific strategic questions.”

M Science has provided precious research and data solutions to investors and Fortune 500 companies for nearly two decades, and this new offering builds on this expertise. Powered by near real-time transaction data, this new platform significantly expands the market information available to digital sports betting and iGaming companies. As Vaughan Read, the company’s Corporate Technology, Media & Telecom sector lead explains: “Our new sports betting and iGaming solution allows clients to conduct in-depth competitive and consumer analysis, whether it’s tracking market share of overall deposits, share of new customer additions or benchmarking competitors in terms of customer retention, loyalty or cumulative spend across customer cohorts. This information is critical for companies as they race to win sustainable market share in each new State as it legalises.”