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DAZN and Pragmatic to partner on new sports betting product

DAZN and Pragmatic to partner on new sports betting product


Sports betting enthusiasts across the world can look forward to the arrival of an exciting new product in time for the next football season, with over-the-top (OTT) streaming service DAZN partnering with the Pragmatic Group to create DAZN Bet.

The new company will be headquartered and managed in Gibraltar, with Pragmatic responsible for the underlying sports betting platform and ongoing product development, with DAZN licensing its customer base and branding assets to the new partnership. It is therefore anticipated that customers will be able to place bets on their favourite sporting events whilst actually watching live via the same app ecosystem.

DAZN Group CEO, Shay Segev, commented: “The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner which is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalise the sports viewing experience by offering a broader spectrum of digital entertainment for fans.” 

Pragmatic Solutions CEO, Ashley Lang, added: “It’s an honour for us to partner with DAZN. We know fans want more integrated, immersive and interactive experiences, and through our exclusive partnership with DAZN, we can deliver this.”

DAZN was launched in Europe in 2016 and has since secured the streaming rights for hundreds of global sporting events. Former Entain Chief Executive and Playtech Chief Operating Officer, Shay Segev, was appointed as CEO at the start of this year.