iGaming software supplier Delasport is to power up three of Estonia and Malta headquartered Esports Entertainment Group’s (EEG) brands with its Plug & Play Sportsbook iFrame.
The brands are JustWow.com, CasinoJefe.com, and Vie.bet and Delasport will support the esports-focused operator in MGA-regulated territories.
Adding a sportsbook to an online casino opens up a new revenue stream and helps retain players who are interested in both verticals.
Delasport CEO, Oren Cohen Shwartz, says: “Partnering with an industry giant like EEG is yet another milestone in Delasport’s growing record of successes.
“We are proud to be able to provide our modern sportsbook solution, boosted with player personalisation and engagement tools, to a company with such vast experience.”
EEG’s CEO, Alex Igelman, adds: “Partnering with Delasport represents an exciting opportunity for EEG to broaden its offerings to a whole new set of players in key markets where sports betting is exceptionally popular.
“Delasport has been a great partner every step of the way, and we feel safe in entrusting the new sportsbook branches to them and their Plug & Play iFrame solution.”
