Digitain has announced the appointment of Dario Jurčić as Chief Commercial Officer for Europe & Africa. Bringing more than 10 years of executive leadership experience, Dario joins Digitain with extensive expertise in commercial strategy, platform development, market expansion and business transformation. Throughout his career, he has led high-growth organisations, earning numerous international awards.
As CCO, Dario will lead Digitain’s commercial strategy with a particular focus on further strengthening Digitain’s position across Europe’s regulated markets while advancing growth throughout Africa. He will also oversee Digitain’s expanding commercial operations across its European hubs, including Malta, Romania and the UK offices, alongside the company’s further planned expansion through a new Central European office.
This structure fully supports Digitain’s continued progress in key regulated markets, including the UK, where the company has further strengthened its position following its UKGC betting licence and sportsbook and platform certification in February 2026.
Dario Jurčić says: “Digitain has established itself as one of the industry’s most ambitious and innovative companies, and I am excited to join at such an important stage of its growth journey.
“Throughout my career, I have focused on building scalable platform businesses and helping operators succeed in highly competitive regulated markets. I see a strong opportunity to further strengthen Digitain’s position across Europe while supporting its expansion throughout Africa.
“What immediately stood out about Digitain was not only the quality of its products and technology, but also its culture. From my very first interactions with the teams, it was clear that Digitain is not only focused on building high-quality solutions, but also on scaling them with purpose across global markets.”
Ani Mkrtchyan, CSO at Digitain, adds: “We are delighted to welcome Dario to Digitain. His proven commercial leadership, deep understanding of the global iGaming ecosystem and outstanding track record of building successful businesses make him an exceptional addition to our leadership team.
“As we continue to expand in regulated markets and further strengthen our position across Europe, Dario’s experience and strategic vision will play a key role in deepening our partnerships and delivering even greater value to our partners.”
