Crypto Assets

Double acquisition for Parimatch Tech

Double acquisition for Parimatch Tech


With the aim of further expanding and diversifying its portfolio, Parimatch Tech has completed the double acquisition of digital marketing specialists Mr. Fish and market leading Ukrainian online poker room PokerMatch.

Mr. Fish supplies digital marketing services that include including PR strategy, design, media buying, affiliate marketing, SEO, influencer marketing, media buying and retention & reactivation activities. Its subsidiary business units include two marketing agencies, a CPM advertising network, a CPA network and a website that supplies freelance copywriters.

PokerMatch is an online poker room that is partnered with the All-Ukrainian Match Poker Federation and is title sponsor of the Ukrainian national poker team.

Explaining this exciting double deal, Parimatch Tech’s co-Chief Executive, Maksym Liashko, said: “Parimatch Tech is excited to join forces with PokerMatch and Mr. Fish to help achieve our big goal, exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertise will lead to strengthening of the brands of all parties involved. Our business philosophy and approaches are quite similar, and we are excited to join forces with Mr. Fish and PokerMatch to further build and expand our entertainment ecosystem.”