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EEGS Affiliate Conference welcomes industry experts for second consecutive year

EEGS Affiliate Conference welcomes industry experts for second consecutive year

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Representatives of affiliate businesses and industry operators discussed current trends during the one-of-a-kind Affiliate Conference in Sofia. The conference took place on November 21st, at the Black & White Club, Palms Royale Sofia, and its main partners were Bulgarian online operators Palms Bet and Alpha Win, as well as Clever Advertising.

The conference was opened by Rossi McKee, member of the Board of Directors of the Association of the Gaming Industry in Bulgaria, chairperson of the EEGS Advisory Board and co-founder and chairperson of the Board of the Responsible Gaming Foundation.

Ms McKee said: “Affiliate marketing is becoming a fundamental part of our work and in 2024, much of the growth in the industry will be related to affiliate marketing efforts. This means that you are in the right place and have headed in the right direction.”

Panellists in the discussions included André Machado, Head of PR & Affiliation at Sportradar, who talked about the importance of marketing automation and dynamic advertising messages; Georgi Kanev, Head of Interactive Entertainment & Gaming at Kinstellar, who explained how IP affects affiliate marketing; and Aleksandra Andrišaka, Editor-in-Chief at Slotsjudge, with a lecture on ethics in the affiliate sector. 

The conference ended with an evening party at the Black & White Club. The Affiliate Conference formed part of the preliminary program of the EEGS, which took place at the Inter Expo Center in Sofia.