Google says its latest Search Evolution is the biggest change in 25 years. With AI Overviews, AI Mode, conversational search and zero-click answers, users may get recommendations before they ever click a website. For iGaming, this could reshape how players discover casinos, sportsbooks and betting brands.
Will affiliates still drive discovery? What happens to organic traffic in an AI-first search world? Does brand authority now matter more than rankings?
Join the latest EEGS Webinar on June 25th at 14:00 CET to explore what Google’s AI Search Evolution means for iGaming visibility, acquisition and growth. Topics covered will include how AI Search differs from past Google updates; the impact on affiliate traffic and the traditional funnel; why ‘best casino’ journeys are becoming less predictable; the rising importance of trust, authority, and compliance signals; and what operators, affiliates and providers should prepare for next.
Uliana Korobeynikova isan iGaming PR & Communications Strategist with more than eight years of experience in content, brand communications, partnerships and industry visibility, will share a practical perspective on how Google’s AI Search evolution could affect brand discoverability, affiliate traffic and trust in the iGaming sector.
No panic. No AI hype. No magic promises. Just a practical conversation about what iGaming businesses need to understand now – before AI Search changes the rules of discovery.
Register for this latest FREE EEGS Webinar HERE
