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ELA elevates marketing activity with First Look

ELA elevates marketing activity with First Look

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First Look Games continues to welcome new studios to its award-winning platform that directly connects developers and affiliates for the purpose of game promotion, with ELA Games joining its ranks.

ELA Games now has access to the powerful and sophisticated First Look platform and its dedicated library where it can upload information and assets for each of its games, plus the First Look Games White Label Client Area.

The branded game library can be accessed by a network of approved affiliates who will use the game sheets, logos, images and videos of its slots in the previews and reviews they write for their player audiences.

ELA’s free-to-play games will be available to all registered publishers through the First Look Games Demo Game Server.  This includes age verification in jurisdictions where legally required.

In addition, ELA will launch its first client area, powered by First Look. This will act as a shop window for its titles as it looks to drive greater awareness among operators and casino managers while making the onboarding of its games smooth and seamless.

Elliott Resnick, Managing Director at First Look Games, says: “It is great to see ELA Games come on board to not only take advantage of our marketing platform but also our cutting-edge client area, taking the promotion of its games to the next level.

“Affiliates provide direct access to player communities seeking the next slots to spin. ELA Games can now tap into these audiences and showcase what its titles offer.”

Mike Cini, Business Owner of ELA Games, adds: “First Look Games offers what we need to elevate our marketing activity and leverage the power of affiliates to make more players than ever before aware of our studio and the awesome games that we produce.

“We focus heavily on data and analytics as we believe it is important to be aware of how our games are performing and how they are perceived by players. First Look provides great insight into this as well as providing us with a client area where our partners can access everything they need in a seamless manner.”