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ESA goes live with BetFlag in Italy

ESA goes live with BetFlag in Italy

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ESA Gaming has launched its comprehensive EasySwipe portfolio of non-traditional content with BetFlag, significantly boosting its presence in the Italian market.

The supplier’s offering is now available via a direct integration, including sport-themed titles Basketball Mine, Goal Mine and sequel Goal Mine World Edition, as well as ESA’s debut crash-style game, Rocket Racers.

Offering a total of 15 high performing titles, the lightweight HTML5 mobile-first game family sits in the sportsbook and allows players to easily swipe in and out of open sessions, without disrupting the sports betting experience.

The portfolio creates additional cross-sell opportunities for operators without cannibalisation, enabling sportsbooks to increase revenue and player lifetime value, while providing the highest quality content.

The partnership, which sees a launch of nine games, further strengthens ESA Gaming’s position in the Italian market where it has recently taken its content live with major operators, with additional deals to be announced in the coming months.

Thomas Smallwood, Head of Marketing at ESA Gaming, says: “We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag.

“We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of fifteen games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”

Laviero Saganeiti, Business Developer at Betflag, adds: “ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more.

“Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a “side” feature and more of a central part of Betflag’s offerings. In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”