Khelraja, the Indian real-money gaming brand that offers sports betting, live casino and esports among other categories, has signed leading actor, model and ‘Bollywood’ movie star, Esha Gupta, as its latest Brand Ambassador.
Ms Gupta, a former Miss India, will promote Khelraja’s sportsbook and casino content across digital and offline marketing channels and her role will be to further popularise online gaming amongst Southeast Asia’s growing digital user base.
Khelraja’s latest association comes close on the heels of its partnership with former Manchester United and France footballer, Patrice Evra.
Japneet Singh Sethi, Khelraja’s Country Manager, says, “Khelraja is already extremely popular amongst Southeast Asia’s growing community of online gamers, thanks to the range of our offerings. As one of the coolest iGaming platforms, it has a natural synergy with Esha Gupta, whose bold and vivacious persona has enthralled and entertained millions of people across the continent. Bringing her on board as Brand Ambassador for our sportsbook and casino segments was an obvious choice. With her as the face of the brand, we are confident of accelerating our current growth trajectory and achieving greater operational scale than ever.”