Leading global provider of advanced esports wagering products and technology, Esports Technologies, Inc. has announced a software licensing and service agreement between subsidiary Esports Marketing Technologies and Incentive Games, a top developer of premium free-to-play games for casino, sports betting, and fantasy sports operators.
Edinburgh-based Incentive will build customised free-to-play games for Esports Technologies brands, the first of which will be created using CS:GO wagering markets, with plans to expand to Dota 2, League of Legends and Valorant.
John Gordon, CEO of Incentive Games, said, “This is a flagship moment for us and for Esports Technologies. We have chosen what we feel is the best esports focused company for us to enter the vertical. We are taking what we have learned with traditional sports and casino free-to-play games and adapted new products specifically for esports. Our algorithms and data models will help us evolve these games through data-driven design, which will allow Esports Technologies to continue its vision to be the leader in esports wagering.”
Michael Barden, Director of Loyalty & Retention at Esports Technologies, said, “In Incentive Games, we have a recognized developer with a track record of building free-to-play games across all wagering verticals to actively engage and retain players. We have immediate access to Incentive’s library of game mechanics we can apply to the esports vertical, and we will be jointly developing custom free-to-play games that are authentic to our rapidly evolving gamer audience.”