Turnkey developer of online poker software and solutions, EventBet Gaming, has released its latest resource for gaming operators, The Online Poker Room: Complete Marketing Guide.
The comprehensive e-book provides proven, data-backed strategies to help operators navigate the complex poker vertical, acquire new players and boost long-term retention to ensure stable and scalable revenue streams.
Developed by EvenBet’s executive team of Dmitry Starostenkov (CEO), Ekaterina Nebogina (Chief Customer Success Officer) and Julia Panina (Head of Product Marketing), the guide is informed by the company’s extensive global experience supporting poker operations across more than 40 markets.
These include territories facing challenges such as high player acquisition costs, complex payment infrastructures, and increasing competition.
The full spectrum of tools needed to maintain a loyal player base is covered, from advanced segmentation and tournament strategies to effective bonus mechanics and feature integrations like jackpots, dealer tips and cash drops.
The use of segmentation to tailor messaging and promotions to distinct player types is explained, ensuring that operators can create more personalised and effective campaigns. Tournaments and bonuses are included in the contents, explaining how they can be strategically deployed to serve as powerful tools, especially when linked with live events or real-time incentives.
Operators will also find insights on fostering community through club features, which can increase player loyalty and promote social engagement within the poker environment.
Importantly, the e-book also outlines poker’s ability to drive cross-selling to other verticals, revealing that operators can convert up to 20% of poker players into sportsbook users, and up to 15% into casino players.
Dmitry Starostenkov, CEO, says: “Poker is unlike any other vertical in the iGaming space; it is deeply social, requires skill and has tremendous value for cross-promotion.
“Operators often underestimate what is required to market it effectively, which is why we have created this guide, compiling years of global experience into one actionable playbook for teams aiming to elevate their poker offering.”
Download the e-book FREE OF CHARGE HERE
