EveryMatrix has acquired DeepCI, a unique, data-driven betting and gaming affiliate optimisation service.
The deal was completed as of July 1st 2023, and EveryMatrix are immediately integrating the DeepCI team into its operations.
DeepCI was founded in 2020 by Riaan de Jager and Lewis Civin, and has rapidly grown, delivering its services to some of the world’s largest betting and gaming brands including bet365, 888.com, Betway and Betsson.
Its proprietary technology monitors tens of thousands of affiliate sites on a global basis, with the ability to identify the location of each gaming brand on every page of every website. This allows DeepCI to establish how much exposure each brand receives and how effective it is on each site, page and market, while providing actionable recommendations to operators.
The service empowers gaming companies to track both their own and their competitors’ performance and make rapid, revenue generating optimisation decisions.
DeepCI CEO, Lewis Civin, will continue to manage the business as an independent part of the EveryMatrix Group.
Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time, and we are very pleased to now be able to welcome the team into the EveryMatrix Group.
“DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”
Lewis Civin added: “It has been a thrill launching and continually iterating DeepCI products. We have developed a ‘must-have’ data-driven product that continues to make a significant positive impact to iGaming brands every day on a global scale, while also working on an exciting roadmap of complementary tools that will bring even more value to customers.”
“The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise and mutually beneficial technologies available within EveryMatrix.”
