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EveryMatrix invests in Jelly Entertainment

EveryMatrix invests in Jelly Entertainment

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Malta iGaming technology supplier EveryMatrix has further strengthened its position in the gaming development vertical with a substantial investment in exciting young game studio, Jelly Entertainment.

This is EveryMatrix’s second investment in an up and coming gaming company, following last year’s tie-up with Swedish-listed LL Lucky Games AB. Jelly is a UK company, with a strong sector presence, and will now join the EveryMatrix gaming aggregation platform, SlotMatrix, enabling its titles to be managed and distributed to a vast network of worldwide operators.

SlotMatrix is the largest collection of gaming content in the world, with a growing selection of exclusive content from its own RGS partners. Jelly will also continue to supply its content to existing distribution partners.

Ebbe Groes, CEO of EveryMatrix, says: “Investing in the gaming vertical is a strategic direction for EveryMatrix and I am pleased to welcome Jelly to our SlotMatrix RGS partner programme. They are already live with several titles, and we have been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we chose them to continue our series of financial investments in the space.”

David Newstead, CEO of Jelly, comments: “I am thrilled to have EveryMatrix as our partner. We are now in a better position than ever to drive forward our studio expansion and product strategy. We share a common vision for entertainment in mobile gaming and EveryMatrix’s plans for the US, their focus on engaging content and market-leading platform makes them an ideal distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the US and European markets.”

Ashley Bloor, CEO of SlotMatrix RGS, adds: “We are incredibly excited to have Jelly on board as our latest RGS partner. The company is led by industry veterans who bring a wealth of experience in casino content development. This partnership will further emphasise the growth of SlotMatrix RGS, and we look forward to giving our operators more high-quality mobile-focused content in collaboration with Jelly.”