EveryMatrix has been awarded the public tender to provide the Hungarian state-owned gaming and lottery operator Szerencsejáték with an end-to-end suite of advanced digital sports betting software solutions and services for its online brand, TippmixPro.
Designed to create the ultimate online sports betting experience in the newly regulated market, the multi-year agreement was awarded to EveryMatrix after a 15-month competitive procurement process with more than 25 bidders.
EveryMatrix technology will transform the Hungarian national lottery company and its TippmixPro brand’s digital sports betting offering by integrating its award-winning OddsMatrix sportsbook platform and data feeds ensuring maximum productivity, stability and scalability.
In addition, EveryMatrix will provide a full range of state-of-the-art turnkey software solutions and services across player account management, virtual sports, bonusing, acquisition, retention, reactivation, payments and affiliate management.
The agreement comes at the ideal time for Szerencsejáték, following the Hungarian government’s decision to regulate online sports betting which went live on January 1st, 2023.
Launched in 1991, Szerencsejáték is a leading operator in the Hungarian online sports betting market. It is a member of the WLA and offers multiple products including lottery games, lottery tickets and sports betting, with more than 7,700 nationwide sales points.
The company makes a significant contribution to the country’s stable economic growth, financing community, cultural, social, health and sporting initiatives and returns approximately two-thirds of its net gaming revenue to the state budget.
EveryMatrix has won several WLA and European Lotteries (EL) agreements including Norsk Tipping (Norway), OPAP (Greece), National Lottery (Malta) and Veikkaus (Finland).
Stian Hornsletten, CCO at EveryMatrix, says: “Since 2016 we have made significant inroads in the lottery sector and now work with some of the biggest organisations in the world, powering and servicing their digital offerings to millions of their customers.
“Winning SZRT ahead of many of our competitors again underlines the quality of our technology solutions, services and expertise across multiple elements, from sportsbook and player account management to bonusing, payments and affiliate management.
“Operations are weighted highly within large-scale agreements such as this and I am particularly pleased that our operational quality and experience shone through. We are delighted to be working in partnership with SZRT and look forward to supporting them in their digital journey this year and beyond.”
Zoltán Horváth, Sports Betting Director at Szerencsejáték, adds: “We are very pleased to have agreed terms with EveryMatrix following a thorough and highly competitive tender process and we are confident we have selected an ideal partner.
“We have ambitious plans to extend and enhance our sports betting offering at a time of market regulation to create the ultimate entertainment experience for Hungarian players, and we firmly believe we will achieve this through this partnership.”
