Excel Esports has partnered with banking and financial services provider, HSBC UK, with the latter becoming Excel Esports’ official financial services partner and financial health provider.
HSBC describes its overarching ambition to promote financial health and education to Excel’s fans, with the partnership aiming to break down financial stigmas and help drive a real uplift in financial literacy amongst Gen Z, Gen A and Millennials.
The collaboration will also use Excel’s talent roster to educate around building financial health.
Becky Moffat, CMO at HSBC UK, says: “We are incredibly excited to be partnering with Excel, working together to help young people and entrepreneurs build financial skills and make the most of their money now and in the future.”
Tim Reichert, CEO of Excel Esports, adds: “We are proud to partner with one of the most respected and recognised financial organisations in the UK. We believe that HSBC UK aligns with our values around innovation, financial health and the Power of Better.
“Excel and HSBC are committed to working together to help promote financial health amongst young people in the UK and we’re excited to support our community through this new financially minded avenue to help our fans live more rewarding and experience-led lives, centred around their love of gaming and esports.”