SBC Summit 2025 will spotlight the North American sports betting and iGaming market, a key focus of the Global Markets Stage.
The event, concluding on September 18th, at the Feira Internacional de Lisboa, will delve into the industry’s significant developments in North America, following content on Latin America, Brazil and Western Europe.
With a combined market value of $23.44bn, North America presents both opportunities and challenges due to its competitive nature and complex regulations. Industry leaders, including operators and regulators, will gather to discuss alternative betting formats such as sweepstakes casinos, Daily Fantasy Sports and Peer-to-Peer betting. These formats face regulatory scrutiny, and the panels will explore their potential longevity amid these challenges.
Rasmus Sojmark, Founder & CEO of SBC, says: “North America may be a maturing market, but it remains one of the most commercially important regions for sports betting and iGaming.”
The US Leaders Panel, Sweeping the States – The Rise of Alternative Betting, will feature insights from industry leaders like Jared Beber (Bet99), Paul Burns (Canadian Gaming Association) and others. They will assess the sustainability of alternative betting models amid regulatory constraints.
The Sweepstakes Boom – Sustainable Growth or Short-Lived Trend? panel will evaluate the rise of sweepstakes and live casinos, questioning their long-term viability. Industry experts, including Yoel Chapman (Soft2Bet) and Brian Goodman (Golden Matrix), will discuss how responsible frameworks could support enduring growth.
The Social Side of Betting panel will explore Peer-to-Peer wagering’s impact on player engagement and community building, with insights from leaders like Hebert L Luiz T Crespin Gaban (Aposta Ganha).
Finally, the track will conclude with a discussion on Tribal Gaming, examining how new betting formats might influence this sector, featuring Tony Amormino (Apache Nugget Corporation) and others.
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