The 2021 F1 Esports Series, presented by Aramco, has broken all previous viewership and engagement records, achieving over 23m views across digital platforms, a year-on-year increase of over 100%.
The flagship event, the Pro Championship, dominates the data with 13.8m views. Each single event in this series broke that event’s previous record, with December’s Grand Final achieving 4.5m views. The cumulative TV audience for the whole of the Pro Championship and the Preview Show, reached an estimated 858,000, more than trebling the 2020 total. And in terms of participants, 494,000 players attempted to qualify in 2021, another increase of more than 100% on 2020.
Ben Pincus, Director of Commercial Partnerships at Formula 1, said: “It is fantastic to see the F1 Esports Series presented by Aramco break records across the board once again, crowning a brilliant year of action throughout our virtual racing. Not only are we seeing competition at the highest level, but thanks to the increased content output across our social channels, our strong community of fans has never been more engaged.”
The F1 Esports Series Pro Championship presented by Aramco returns in the second half of 2022.