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Fanatics Betting and Gaming CEO Matt King to speak at SBC North America

Fanatics Betting and Gaming CEO Matt King to speak at SBC North America

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Matt King, CEO of Fanatics Betting and Gaming, is poised to captivate audiences by dissecting his game-changing strategy of assembling a team of experts from beyond the traditional confines of the industry. This bold approach will be the focal point of King’s exclusive speech at the SBC Summit North America conference and exhibition.

His Keeping it Fresh: Revolutionising Sports Betting and iGaming with a Fresh Mindset keynote will open the first full day of the event and the Leaders‘ conference track on Wednesday May 10th, at the leading iGaming & Sports Betting event in North America, taking place at Meadowlands Exposition Center, New Jersey.

Matt will reveal his strategy for elevating the Fanatics Betting and Gaming brand, explaining how building on an already proven brand like Fanatics, harnessing the power of a devoted sports fan database and embracing the company’s pioneering approach to talent acquisition can result in fresh strategies that have the potential to revolutionise the industry.

After spending over a decade at global investment company, KKR, King joined FanDuel as CFO. He then became President of Regional Operations & Corporate Development at Cottingham & Butler, an insurance broker. King then returned to FanDuel and spent four years at the helm of the company.

In August 2021, Fanatics announced plans to evolve into a global digital sports platform through expansion into new verticals, including physical and digital trading cards and collectibles, sports betting and iGaming. CEO, Michael Rubin, then announced he would be creating Fanatics Sportsbook, recruiting Matt King as CEO of the new division, Fanatics Betting and Gaming.

In January 2023, King and team entered the legal sports betting market with the official launch of Fanatics Betting and Gaming’s retail sportsbook at FedEx Field, Maryland.  In a unique move, the Fanatics Sportsbook is currently beta testing with sports fans in Tennessee and Ohio. King believes that working with customers in a beta testing situation is one of the fresh perspectives that has the potential to deliver a sports betting and iGaming product that sports fans deserve.

Rasmus Sojmark, Founder & CEO of SBC, says: “We are beyond excited to have Matt King as a keynote speaker at SBC Summit North America. Matt has the unique advantage of already having an established and celebrated legacy within the industry whilst still having so much to offer.

“His innovative thinking and highly regarded insight are catapulting the industry into a new age of accessible and celebrated playing. His discussion on revolutionising sports betting and iGaming is sure to be both fascinating and invaluable.”