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Fanatics prepares for US sports betting launch

Fanatics prepares for US sports betting launch

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No date has yet been confirmed, but it is clear that Fanatics Sportsbook is getting its ducks in a row in advance of an online US sports betting launch, with beta-testing reported to be taking place in two states, Ohio and Tennessee.

In addition, the Massachusetts Gaming Commission expects Fanatics to enter its sports betting market before the end of May.

Fanatics has previously outlined its plans to be operating in 15-20 US states in time for the start of the 2023/24 NFL season, leveraging its significant customer base of fan engagement retail products as a differentiator within the sports betting sector.

The company has had its toe in the water since February, operating an in-person sportsbook at FedEx Field, home of the NFL’s Washington Commanders.