Betting operator FanDuel and golf’s PGA Tour have signed a three-year extension to their existing content and marketing relationship, through to 2024, confirming FanDuel as an Official Betting Operator of the Tour.
The partnership gives FanDuel the US rights to use PGA logos and imagery, as well as rights to advertise within Tour media and partner platforms. In addition, the two will deliver odds-based content to golf fans exclusively via the Tour’s hugely popular social media accounts.
The PGA Tour’s Senior VP, Media & Gaming, Norb Gambuzza, said: “FanDuel is a market leader in the US, and we look forward to extending our relationship in the sports betting space for three more years. FanDuel continues to see incredible growth in its golf products and is poised for additional growth through its partnership with Jordan Spieth. Integrating FanDuel’s odds into our social content provides relevant storylines and up-to-date betting information for fans who want to get involved in sports betting in our sport.”
Mike Raffensperger, CMO FanDuel Group, added: “We are excited to continue our relationship with the PGA Tour, a partnership that has been one of our most innovative and ground-breaking since its inception. We value the Tour’s willingness to be a first mover in bringing new features like real-time highlights into our app which enhance the entertainment experience for the Tour’s passionate fans.”