Flutter Entertainment has announced the £402m acquisition of Tombola, one of the UK’s leading online bingo operators. With 700 employees split between the UK and Gibraltar, Tombola is a bingo-led gaming company with an emphasis on providing low stake bingo to a highly engaged customer base. Tombola was the first major UK-focused operator to introduce mandatory staking and deposit limits, and over the past 16 years the company has successfully built a highly sustainable player base of around 400,000 players per month. The acquisition not only diversifies Flutter’s product range and adds an engaged and sustainable player base, it also perfectly aligns with a safer gambling strategy of expansion within a recreational customer base. Peter Jackson, Flutter Chief Executive, commented: “As the world’s leading online gambling operator, Flutter is delighted to add Tombola, the UK’s premier bingo brand to the Group. Tombola is a business we have long admired for its product expertise, highly recreational customer base and focus on sustainable play. The brand aligns closely with Flutter’s safer gambling strategy, a key area of focus for us. I am excited to combine Flutter’s digital marketing expertise with Tombola’s operational capabilities within the UK and Ireland division.”
