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Former Man City COO to keynote SBC Summit Tbilisi

Former Man City COO to keynote SBC Summit Tbilisi


Former Manchester City COO and Founder of EQ Sports & Gaming, Chris Bird, will deliver an exclusive keynote, sharing his wealth of career experiences at the 2024 edition of SBC Summit Tbilisi.

Influencers, Content and Esports… You Bet! Unleashing the Power of Dynamic Strategies in the Esports Ecosystem’ will kick off the Market Focus conference segment of the premier iGaming and sports betting conference for Eastern Europe & Central Asia, which takes place at the Sheraton Grand Tbilisi Metechi Palace on the June 25th & 26th.

Bird will share insights into effective strategies for leveraging influencers to drive the growth of esports and produce engaging content, drawing from his experience securing major commercial deals for Manchester City FC and establishing companies such as EQ Esports & Gaming, Bee That Gamer and media enterprise, The Not Really Here Group.

Chris Bird says: “I am eagerly anticipating the SBC Summit in Tbilisi because it offers an invaluable platform for me to share my diverse experiences in sport, esports, gaming and creating social change.

“This event is a unique convergence of industry leaders and innovators, where I can contribute insights from my journey and learn from others.”

Bird spent the 1980s working in media across newspapers and commercial radio before he founded the Bird Consultancy in 1990, now one of the longest-established independent consultancies outside of London. During this time, Bird had his first significant interaction with the sports and gambling industries, managing the PR for bookmaking empire, Betfred, sports retail giant JD Sports and Manchester City FC.

He joined Manchester City as a media consultant in 1998 and became COO in 1999.  He steered the club through turbulent times, including the lowest point in its history, a spell in the third division of English football.

He played a crucial role in revitalising the club, overseeing the construction of a new training ground, facilitating the move to a new stadium, enhancing retail operations and expanding the fan base locally and globally. With the club’s successful return to the Premier League, he departed in 2003.

Bird next assumed various executive roles within the sports and media industries including 12 years as a Director of JD Sports. In 2021, he ventured into the esports sector by founding EQ Esports & Gaming.

He says: “The fusion of esports and gaming in a dynamic market like Tbilisi presents a fresh perspective. The Summit not only aligns with my professional goals but also with my personal commitment to using these platforms for positive impact.”

Rasmus Sojmark, CEO & Founder of SBC, adds: “Chris is an incredibly influential figure in the sports and media world, so it is a pleasure to have him with us at SBC Summit Tbilisi.

“Even though I am a Chelsea fan, we can all agree that his tenure at Manchester City had a great impact on the club. I look forward to this keynote.” 

Chris Bird concludes: “I look forward to engaging with like-minded professionals, exploring new ideas and discussing how we can collectively harness the power of esports and gaming to shape a more inclusive approach to the sector.”

For groups of three or more, you can purchase the Group Pass Ticket gaining you access to both days of SBC Summit Tbilisi for the discounted price of US$150 per person.

And, as always, please quote Promo Code GGNPARTNERVIP