Pioneering AI and data science powerhouse, Future Anthem, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s real-time personalisation product, Amplifier AI.
The collaboration will see Bede integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys.
Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.
Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability.
The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.
Amplifier AI personalises every step of the player journey across casino, sports betting and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.
Leigh Nassim, Future Anthem CEO, says: “In a very short period, we have established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.
“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”
Colin Cole-Johnson at Bede Gaming adds: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform.
“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation.”
