Pioneering AI and data science powerhouse Future Anthem has released its highly anticipated 3-step playbook, How sportsbooks can lead with AI.
The playbook emphasises the urgency for sportsbooks to take the lead with artificial intelligence, as it has become a necessary element to ensure long-term profitability in an increasingly competitive landscape.
The playbook was created by the team behind Anthem’s market-leading personalisation product Amplifier AI and breaks down the key steps that sportsbooks should work through to move artificial intelligence off the roadmap and into players’ hands.
Future Anthem CEO, Leigh Nissim, says: “We have witnessed a meteoric rise in the use of AI in entertainment with the likes of Spotify, Netflix and Amazon all offering ultra-personalised experiences, creating super-high consumer expectations.
“There is no doubt in our minds that the sports betting industry is next. The sector sits at the perfect intersection of media, leisure and e-commerce. The race to real-time personalisation is on and we are urging sportsbooks to get ahead of the pack with this playbook to find out how they can win.
“Our ambition was to create a practical guide filled with highly specific and actionable tips and tactics, that can be easily incorporated one step at a time.”
The playbook explains how AI boasts a proven track record of achieving uplifts in every step of the player journey, leading to increases in NGR, player retention and open rates.
This step-by-step approach covers every key aspect of the process from start to finish including aligning AI to the present strategic objectives, identifying successful use cases with the quickest return, measuring effectiveness, building a business case for your CFO and choosing whether to build or buy.
Read the 3-step playbook in its entirety HERE
