Visitors can expect a bold, street-smart approach from NOVOMATIC, showcasing its successful expansion into the VGT market and solidifying its position as a premier provider of high-performing, highly entertaining casino and VGT products.
Alexander Merwald, new CEO of NOVOMATIC Americas Sales, says: “We are introducing fresh, edgy entertainment experiences that redefine what gaming can be.
“Every detail, from our innovative products to the street art booth design, reflects our commitment to delivering something unexpected and inspiring.

“The products we showcase this year testify to NOVOMATIC’s relentless drive for performance and innovation in the street market centred around Class III and VGT.”
At the heart of this is the DIAMOND X, the top-performing cabinet set to steal the spotlight for the US markets. Featuring two striking versions – DIAMOND X 1.55J and DIAMOND X 2.32 – and loaded with a lineup of dynamic new content, this cabinet is all about pushing the boundaries.
The latest addition to the product range: the V.I.P. X cabinet series, is tailored for players and operators who demand top-notch gaming experiences. This series includes the striking V.I.P. X Royal 1.85, the immersive V.I.P. X Dream 3.43 and the sleek V.I.P. X Lounge 2.32. Each offers luxury, advanced technology and a built-in sound system integrated into a comfortable armchair for an unparalleled gaming experience.

Get ready for the debut of the electrifying Piggy Prizes – Wand of Riches, a new intriguing title that’s turning heads with a ‘thick’ series of thrilling bonus features. Throw in Globe Link, Space Booster, the portfolio of Thunder Cash Gold games like Charming Lady Explosion, Charming Lady’s Boom Coins, Fiesta of the Dead, Butterfly Quest Coins and the Red Amazon Explosion, and you have a line-up that’s packed with edge, excitement and unbeatable winning potential.
The popular Money Party Fresh! Link introduces fresh and new games, Solid Sevens and Fruit Boost Magic Coins, on a new linked progressive fruit game entertainment that combines jackpot thrills with an exciting winning combination feature.
The new APEX Pro Gaming progressive product lines for the casino market, which will debut at G2E, are a final addition to the progressive portfolio of proven products for the US market.
Be prepared to experience game mixes that rule the roost in Illinois, Pennsylvania, Puerto Rico, West Virginia and Georgia skills markets.
NOVO LINE and Magic HD for Puerto Rico, Magic HD for West Virginia and Pennsylvania, and Magic HD for Georgia skill are all bringing the fire, and for Illinois, NOVOMATIC unleashes both NOVO LINE Concurve and Magic HD – a combo set to blow minds and deliver unbeatable thrills.
The ActionBook Edge 1.43J sports betting kiosk, already proven to deliver exceptional performance, offers more action, betting options and a sleek design that fits effortlessly into any environment, and continues to set the standard and elevate the sports betting experience.
NOVOMATIC is set to dazzle with the versatile NOVO UNITY PRO ETG platform, featuring the sleek new slant-top cabinets EXECUTIVE SL 1.27 and LOTUS SL 1.27. This dynamic setup will highlight the Novo Multi-Roulette wheel alongside an impressive array of ETG games.
Finally, experience the game-changing NOVOVISION CMS, crowned Best CMS/Software Product at the 2023 European Casino Awards in London. This system elevates every facet of casino operations, offering a comprehensive suite of features beyond traditional accounting, jackpots, player tracking, cashless and TITO functionalities.
Greentube, the digital gaming and entertainment division of NOVOMATIC, will showcase its iGaming offerings, perfectly complementing the land-based portfolio. An ever-expanding range of online content includes classic NOVOMATIC hits and exclusive proprietary brands and developments.

Thomas Schmalzer, VP of Global Sales & Product Management, says: “G2E is the perfect stage for industry leaders to dive into NOVOMATIC’s diverse product line-up.
“Whether you are focused on international markets, US gaming sectors or Latin America, our range offers something for everyone.”



