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Gambling.com completes Freebets.com acquisition

Gambling.com completes Freebets.com acquisition

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Gambling.com Group, leading provider of player acquisition services for the regulated global online gambling industry, has completed the acquisition of Freebets.com and related assets and expects these assets to generate revenue of approximately $10m over the balance of 2024.

Charles Gillespie, CEO & Co-Founder of Gambling.com, says: “While expansion of gambling in the US grabs all the headlines these days, many of the industry’s most attractive markets remain in Europe, the historical home of the industry.

“I expect this acquisition to fundamentally change the balance of power within the European online gambling affiliate market and provide Gambling.com Group with a clear path to drive further growth in both our existing European markets as well as new ones.

“As part of the transaction, we are gaining a number of new colleagues in the region, and I look forward to sharing our leading technology platform and high-performance culture with our new team members.”

Gambling.com Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry.

The final cost of this latest acquisition will be between $37.5m and $42.5m, depending upon the revenue performance of the assets during the remainder of 2024.