Although we are a business medium, it would be impossible for us to ignore the terrible situation in Ukraine. Many of us have friends, colleagues and even family who are affected by this needless war. With so many ties to those affected, it is encouraging to see our industry rising to this challenge through an amazing initiative that is raising funds for those displaced, with all proceeds being donated to the charity Choose Love’s Ukraine Crisis Fundraiser.
Choose Love is supporting the delivery of essential aid and services to those still in the country, as well as those fleeing the conflict. This includes emergency medical care, food, shelter, clothes, legal support, support for the LGBTQIA+ community and mental health support. To join this initiative, and make a donation, simply click on this link: Gaming Industry for Ukraine
Founded in Kyiv in 1994, international betting company, Parimatch, has added its support for Ukraine by pledging to use all advertising positions at their English Premier League partner clubs to call for support for Ukraine, helping to spread the message around the world as part of the Premier League’s global broadcasting. Parimatch has also revoked the use of its franchise in Russia.
The message is clear, join the World to help Ukraine. #STANDFORUKRAINE